To be an innovative hotel management with qualified human resources with international standard and Indonesian hospitality.
- Develop quality products and services that consistently meet even exceed consumer expectations
- Develop qualified human resources competent, dynamic and able to creatively maintain high quality service.
- Solidify strong market position through proactive and competitive performance in meeting customer needs.
- To be an efficient, professional and productive company and committed to achieving objectives by upholding integrity, profitability, employee development, and caring for the environment.